122 Quotes by Donald A. Norman

Having the best product means nothing if the people won’t buy it.

I believe that robots should only have faces if they truly need them.

Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself.

Market segmentation s a natural result of the vast differences among people.

In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

User-centered design means working with your users all throughout the project.

Why do we need to know about the human mind? Because things are designed to be used by people, and without a deep understanding of people, the designs are apt to be faulty, difficult to use, difficult to understand.

If the system lets you make the error, it is badly designed.