23 Quotes by Douglas Lowenstein

Interactive entertainment is going through a dynamic period, ... Video and PC games are becoming ubiquitous worldwide as the industry ... (creates) new technology and a range of content to keep up with growing demand from consumers.

In 2004, video games flew off the shelves as eight titles were sold per second per day throughout the year, evidence of the continuing vast popularity of games among consumers of all ages. This industry remains strong and poised for renewed double digit growth over the next five years as we enter a new cycle of video game console launches. The future could not be brighter.

In 2004, the average game buyer was 37 years old and the average game player was 30. Knowing this, our industry creates a wide range of content for a diverse consumer audience, just as other entertainment industries do. And, it's illogical that video games would be treated more harshly than R-rated movies or music CDs with parental warning labels, both of which can be legally viewed and sold to minors. How can you treat a video game based on James Bond any different than a book or movie based on the same subject matter?

I am proud that each console maker has taken the initiative to give power to the parents.

The combination of these new controls, the existing ESRB rating system, and voluntary commitments by retailers not to sell Mature and Adult Only games to minors strikes the right balance between strong self-regulation and the ultimate responsibility of parents to take charge of the media their kids consume.