197 Quotes by Edward De Bono

The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

Complexity means distracted effort. Simplicity means focused effort.

Complexity creates confusion, simplicity focus.

Companies that solely focus on competition will ultimately. Those that focus on value creation will thrive.

You can analyze the past, but you have to design the future.

It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.

There is never any justification for things being complex when they could be simple.