62 Quotes by Edward L. Bernays

People accept the facts which come to them through existing channels. They like to hear new things in accustomed ways. They have neither the time nor the inclination to search for facts that are not readily available to them.

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

We govern what the public think about.

The truth is that while it appears to be forming the public opinion on fundamental matters, the press is often conforming to it.

If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.

The best defense against propaganda: more propaganda.

Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public’s consent to a program or goal.

Propaganda is the executive arm of the invisible government.

In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power.