100 Quotes by Ekta Kapoor

I've always said time and time again that I hate anything conventional.

As a producer, I am dying to explore psychology and urban dilemmas - say, fatigue - in a marriage.

My creative team filters the scripts before they reach me and a few others. We evaluate them, ponder over the budget, and think of various possibilities to get the viewer excited.

To survive in a creative economy, you need basic instinct! You have to know and smell your viewer.

I try to lead. I do not follow.

I have realized that the taste of the viewer can constantly change. So you need to sniff out the need for change. Constantly restructuring your own business to cater to changing taste is imperative.

I am not a person who will mince words.

There will always be some films that the audience would like and some that they don't. But if I start becoming a slave to appreciation, I will be subjecting myself and my talent to one particular type of taste. I don't want to do that.

I love the streets of Kolkata, and I admire the old architectural buildings.