169 Quotes by Eric Ries

A pivot is a change in strategy without a change in vision.

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

If we do not know who the customer is, we do not know what quality is.

In a startup, both the problem and solution are unknown.

What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.

Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

There is a reason all past management revolutions have been led by engineers: management is human systems engineering.