184 Quotes by Frank Luntz

You're watching a great show on TV, you now come to that middle break, you decide in a matter of three seconds whether or not you're going to... flip the channel; get up; or keep watching. It's not intellectual.

Democrats don't want to hear about your church. If they really cared, they'd be Republicans.

It's an electoral disaster. This is potent because it legitimizes all the Democratic attacks of the past three years that the President isn't paying attention.

It's hard to believe that in just 12 years, Republicans could end up in the same situation that it took Democrats 40 years to get in.

His greatest difficulty is with the GOP elites. They don't find him loyal. ... But he does well with rank and file.

The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.

We are so divided, and we recognize that we're divided, that we're looking for ways to come together.

The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.

"Which side are you on" asks a question. That's one of the most powerful, persuasive ways to make a case, to say something, to advertise something or to communicate it. Don't make a statement. Ask a question.