184 Quotes by Frank Luntz

The visual is important. “Let’s get to work” says let’s get it done, and that’s what they want.

I don’t understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don’t care to.

Believe in better, which is a corporate phrase rather than a political phrase. We don’t want more. We’re not looking for quantity. We’re looking for quality. Believe in better suggests intergenerational change. It suggests product innovation. It suggests something better for the future.

Rick Scott used let’s get to work to say: All these politicians talk; it’s time to do. Everybody else talks about the problem; it’s time to find the solution.

With all due respect to UPS – it’s a fine company – nobody cares about logistics. They care about that package arriving at their home, at their office, when it is supposed to and in the condition it’s supposed to. FedEx is a much better communicator than UPS.

Bill Clinton was effective because he had that personal relationship, that this was a guy who had tremendous curiosity, which is another one of the key attributes. And he had the ability – his mind was – his mind and his heart were very well-connected. And so he genuinely empathized.

Nothing’s going to stop you or deter you or cause you to give up. Pursuit, because nobody actually expects it to happen. They want you to be continuous in your efforts. And perfection because there’s just nothing better.

When you’re selling a product or service, you don’t have – it doesn’t have to be absolutely perfect, although I’ve provided language that is. When you’re a politician, one wrong word changes the entire – changes the meaning of something.

If you’re fighting against a minimum wage increase, you’re fighting an uphill battle, because most Americans, even most Republicans, are okay with raising the minimum wage.