184 Quotes by Frank Luntz

If you're a good numbers person, you're a bad language person.

What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.

How I say it has as much of an impact on what people think of me as what I say.

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.

People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.

The way you communicate an idea is different than the way you communicate a product.

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.