184 Quotes by Frank Luntz

Look, this is about the real-life decisions of real-life Americans, who to vote for, what to buy, what to agree with, what to think, how to act. This is the way it is.

My job is to get people out of situations like this. But I wouldn't know what to advise him.

Nuclear power is a new issue. This could become the mainstream energy issue fast.

If I respond to you quietly, the viewer at home is going to have a different reaction than if I respond to you with emotion and with passion and I wave my arms around. Somebody like this is an intellectual; somebody like this is a freak. But that's how we make up our minds.

If it doesn't describe what it's selling, then it is a very poor descriptor. If you've got a bad product, you shouldn't be selling it.

It can be done more wisely and effectively, or hey, not at all! We're okay with that too!

When it comes to taxes, nothing matters more to Democrats than the principle of 'fairness,' and when it comes to the Death Tax, Democrats and Republicans alike see it as absolutely unfair.

We don't want our messages screamed at us. We don't want to be yelled at.

Rudy Giuliani hired me because I was recommended by his political consultant and because I love baseball. I hate to admit this, but I brought my baseball card collection to show him, because I'd heard he was a fanatic Yankee fan, and I figured this would be a way that we could bond.