17 Quotes by Fred Kofman

Freedom does not mean doing what you want without consequences; it means having the capacity to choose, in the face of a situation, the response that is most consistent with your values.

RESPONSE-ABILITY Response-ability is your ability to respond to a situation. You can respond to an offer by choosing to buy or not to buy. You can respond to a complaint by choosing to listen or argue. I call response-ability.

If you want to change how a person thinks, give up. You cannot change how another person thinks. Give them a tool the use of which will gradually lead them to think differently.

Two explorers are walking across the African savanna. Suddenly, a lion appears. The first explorer takes off his knapsack, takes a pair of running shoes out of it, and puts them on. “What are you doing?” asks the second explorer. “I’m preparing to run,” says the first. “Don’t be stupid, you’ll never outrun the lion.” “I don’t need to outrun the lion,” says the first, “I only need to outrun you!

We do not see things as they are. We see things as we are. THE TALMUD.

Our history predisposes us to see and feel certain things more than others.

Controllers want to prove that their perspective is the correct one. That proves that they are right – as a matter of self-worth, not just of accuracy. Controllers equate being right with being effective.

In the long term, the virtuous pursuit of excellence achieves more real success than the unbridled pursuit of success.