17 Quotes by Geoffrey Moore

The biggest problem is typically overly ambitious expectations combined with undercapitalization.

As a buying group, visionaries are easy to sell but very hard to please. This is because they are buying a dream - which, to some degree, will alwasy be a dream.

Marketing has long known how to exploit fads and how to develop trends.

We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.

Without big data, you are blind and deaf and in the middle of a freeway.

As a buying group, visionaries are easy to sell but very hard to please. This is because they are buying a dream – which, to some degree, will alwasy be a dream.

We have embarked upon the world’s largest and longest cocktail party, and every issue imaginable is up for grabs.