60 Quotes by George Lakoff

One of the fundamental findings of cognitive science is that people think in terms of frames and metaphors […] The frames are in the synapses of our brains, physically present in the form of neural circuitry. When the facts don’t fit the frames, the frames are kept and the facts ignored.

Discrimination is a denial of freedom.

Our categories arise from the fact that we are neural beings, from the nature of our bodily capacities, from our experience interacting in the world, and from our evolved capacity for basic-level categorization - a level at which we optimally interact with the world. Evolution has not required us to be as accurate above and below the basic level as at the basic level, and so we are not.

Any truth must be in a humanly conceptualized and understandable form if it is to be a truth for us. If it's not a truth for us, how can we make sense of its being a truth at all?

It's fashionable among progressives to wonder why so many "red state" voters don't vote in their own economic interests. This is simply another symptom of 18th-century rationalism, which assumes that everyone is rational and rationality means seeking self-interest. [...] People are not 18th-century reason machines. Real reason works differently. Reason matters, and we have to understand how it really works.

The brain is not neutral; it is not a general-purpose device. It comes with a structure, and our understanding of the world is limited to what our brains can make sense of. Some of our thought is literal- framing our experience directly. But much of it is metaphoric and symbolic, structuring our experience indirectly but no less powerfully. Some of our mechanisms of understanding are the same around the world. But many are not, not even in our own country and culture.

Since language is used for communicating thought, our view of language must also reflect our new understanding of the nature of thought. Language is at once a surface phenomenon and a source of power. It is a means of expressing, communicating, accessing, and even shaping thought. Words are defined relative to frames and conceptual metaphors.

A serious appreciation of cognitive science requires us to rethink philosophy from the beginning, in a way that would put it more in touch with the reality of how we think. ... Unless we know our cognitive unconscious fully and intimately, we can neither know ourselves nor truly understand the basis of our moral judgments, our conscious deliberations, and our philosophy.

The embodiment of mind leads us to a philosophy of embodied realism. Our concepts cannot be a direct reflection of external, objective, mind-independent reality because our sensorimotor system plays a crucial role in shaping them. On the other hand, it is the involvement of the sensorimotor system in the conceptual system that keeps the conceptual system very much in touch with the world.