60 Quotes by George Lakoff

Our parents invested in the future, ours as well as theirs, through their taxes. They invested their tax money in the interstate highway system, the Internet, the scientific and medical establishments, our communications system, our airline system, the space program. They invested in the future, and we are reaping the tax benefits, the benefits from the taxes they paid. Today we have assets-highways, schools and colleges, the Internet, airlines-that come from the wise investments they made.

The authentic pragmatist realizes you can’t get everything you think is right, but you can get much or most of it through negotiation. The authentic pragmatist sticks to his or her values and works to satisfy them maximally. The inauthentic pragmatist, on the other hand, is willing to depart from his or her true values for the sake of political gain. There.

Our categories arise from the fact that we are neural beings, from the nature of our bodily capacities, from our experience interacting in the world, and from our evolved capacity for basic-level categorization – a level at which we optimally interact with the world. Evolution has not required us to be as accurate above and below the basic level as at the basic level, and so we are not.

The most important claim we have made so far is that metaphor is not just a matter of language, that is, of mere words. We shall argue that, on the contrary, human thought processes are largely metaphorical.

We shall argue that, on the contrary, human thought processes are largely metaphorical. This is what we mean when we say that the human conceptual system is metaphorically structured and defined. Metaphors as linguistic expressions are possible precisely because there are metaphors in a person’s conceptual system.

Not surprisingly, the social reality defined by a culture affects its conception of physical reality. What is real for an individual as a member of a culture is a product both of his social reality and of the way in which that shapes his experience of the physical world. Since.