85 Quotes by George Lois

Most people work at keeping their job, rather than doing a good job. If you’re the former, you’re leading a meaningless life. If you’re the latter, keep up the good work.

The more creative you are the more trouble you’re in. You have to be courageous!

Never listen to music when you’re trying go come up with a Big Idea.

When I lecture kids, I say, 'You've got to be ambitious by the advertising' - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do.