85 Quotes by George Lois

When you create advertising, always start with the words.

I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.

A truly great magazine cover surprises, even shocks, and connects in a nano-second.

From the time I was three or four years old, I drew all the time. Drew all the time, every second.

I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.

I look in the mirror, and I work with the brightest person I know.

I may have destroyed world culture, but MTV wouldn't exist today if it wasn't for me.

I've done truth to power all my life. It's got me into trouble, but who cares?

If you think people are dumb, you'll spend a lifetime doing dumb work.