85 Quotes by George Lois

A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.

Only mediocre ideas can be tested.

But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I'm ready to go the next morning. Isn't that what life is all about?

The accurate measure of a human being is what he or she actually gets done.

The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.

Never, ever, work for bad people

Onwards and upwards, and never give your failures a second thought.

Never listen to music when you're trying go come up with a Big Idea.