85 Quotes by George Lois

Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.

The more creative you are the more trouble you're in. You have to be courageous!

Creativity can solve almost any problem,

You can be cautious or you can be creative (but there's no such thing as a cautious creative).

Never, ever, work for bad people.

If a man does not work passionately – even furiously – at being the best in the world at what he does, he fails his talent, his destiny, and his God.

But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I’m ready to go the next morning. Isn’t that what life is all about?

If you think people are dumb, you’ll spend a lifetime doing dumb work.

Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.