348 Quotes by Guy Kawasaki

Everything you want is cheap or free. If you went to a venture capitalist and said: “I need money to buy tools.” You flunked the IQ test, I mean every tool that you need is free!

I have never thought of writing for reputation and honor. What I have in my heart must come out; that is the reason why I compose. – Ludwig van Beethoven.

To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming.

If you don’t toot your own horn, don’t complain that there’s no music.

Jolt is for Windows programmers. It’s typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It’s WYSIWYP.

At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I’m picking the former, although I would not mind both.

Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That’s the acid test.

Enchantment is the purest form of sales.

You know in a startup, you only need three people. You need someone who can make something. You need someone who can sell it. And you need someone to collect the money. That’s the only three roles in a startup. So which one are you?