348 Quotes by Guy Kawasaki

Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.

Ambitious failure, magnificent failure, is a very good thing,

Companies should always want to delight their customers.

Steve [Jobs] proves that it's OK to be an asshole... He just has a different OS.

Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.

Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.

The angels started singing, the clouds parted, it was a religious experience. I've never had the same reaction to a product, not in 25 years.

Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.

The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.