94 Quotes by Harper Reed

  • Author Harper Reed
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    When I look for new books, I often struggle to find things that challenge and entertain me. This has caused me to spend a number of cycles thinking about where I can get the serendipitous book discovery experience that we had in physical book stores.

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  • Author Harper Reed
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    People are building apps that are doing super-crazy things, and there's a lot of talk about modeling and microtargeting. Facebook can predict when people are going to break up, and Target is able to predict if a woman is pregnant before she knows just based on the type of lotion she bought.

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  • Author Harper Reed
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    In the U.S., it's all about turnout, which means you have to appeal to every single Democrat to get them to vote.

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  • Author Harper Reed
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    When you go from building T-shirts to software for a presidential campaign used by a cast of millions, it's pretty easy to think, 'OK, we can build something pretty big.'

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  • Author Harper Reed
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    I can only speak to the Democrat side, but for the Democrats, everything is aggressively measured, and what that means is if you're going to use Snapchat, you're going to use it for a reason, not just for fun.

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  • Author Harper Reed
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    I think there are a lot of hurdles between a normal consumer brand figuring out their mobile strategy - let alone their chat app strategy - and programming a Facebook Messenger chatbot.

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  • Author Harper Reed
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    The digital team who were running Twitter, they weren't just going to put out a tweet for fun. They're going to try and figure out how do we measure the impact. Then they'd tweet it, and if it worked, great.

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  • Author Harper Reed
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    We make interesting companies and real businesses. It's not social networks for cats.

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