365 Quotes by Howard Schultz

I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

All we want is what the other two teams have already been given.

No market to date potentially has the opportunities for us that China ultimately will.

My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway.

The current high level of revenue performance is not sustainable. February 2004 benefited from strong post-holiday Starbucks card redemptions and an early start to our annual brewing event,

As a result of that, we are insulated from the current fluctuations and, most importantly, have no plan to raise prices,

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

I really believe that you cannot use the stock market as a proxy for the economy.

This partnership brings together two great, well-respected brands, which we believe benefits both Starbucks customers and The New York Times readers,