365 Quotes by Howard Schultz

You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own.

Sometimes the difference between winning and losing is will. The will to make it happen.

I never took classic business classes in college, so I don't have the background that any of the people running large companies have.

Cutting prices or putting things on sale is not sustainable business strategy.

Sometimes you have to create the thing you want to be part of.

Sports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.

I'm optimistic about the country; I'm optimistic about the American people.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create?