365 Quotes by Howard Schultz

In this ever-changing society, the most powerful and enduring brands are built from the heart.

There’s an energy and excitement when you’re building a company. You have so much tail wind. You’re planting new seeds. But it’s also scary, because there’s no safety net.

We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.

Don’t buy preground coffee.

Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

Certainly the caffeine in coffee, whether it’s Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you’re fine.

Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.

I never took classic business classes in college, so I don’t have the background that any of the people running large companies have.

I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.