365 Quotes by Howard Schultz

We can’t wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.

I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I’m going to do some work at home, I would make myself a French press. It’s the best way to make conventional coffee.

Starbucks has always been about so much more than coffee. But without great coffee, we have no reason to exist.

Dream more than others think practical. Expect more than others think possible. Care more than others think wise.

My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she’s at film school. I discouraged both of them early on from getting involved in Starbucks. I didn’t think it would be fair; plus, they didn’t have any interest anyway.

So when some refer to Starbucks’ coffee as an affordable luxury, I think to myself, Maybe so. But more accurate, I like to think, is that the starbucks experience – personal connection- is an affordable necessity. We are all hungry for community.

Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.

When you’re building a business or joining a company, you have to be transparent; you can’t have two sets of information for two sets of people.

I could’ve just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn’t be a bystander.