365 Quotes by Howard Schultz

I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.

I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Success is empty if you arrive at the finish line alone.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

The entrepreneurial opportunity in America is alive and well.

Starbucks represents something beyond a cup of coffee.

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up.