57 Quotes by Ingvar Kamprad

How the hell can I ask people who work for me to travel cheaply if I travel in luxury? It's a question of good leadership.

My theory was that good furniture could be priced so that the man with the flat wallet would be attracted to it, would make a place for it in his spending, and could afford it.

If we want to be cost-conscious, we should do it, not just talk about how cost-conscious we are.

When the first million came in, I felt, 'My God, now I'm really independent.' That was a fantastic experience.

It is in the nature of Smaland to be thrifty.

The company will never go to the market. We want to keep strict self-financing.

We have always looked at taxes as a cost, just as any other cost that comes with doing business.

An optimised tax structure gives us the possibility of flexibility in using our assets that have already been taxed in one market. They can be used in new markets for further business development without the additional burden of double taxation.

I see my task as serving the majority of people. The question is, how do you find out what they want, how best to serve them? My answer is to stay close to ordinary people because, at heart, I am one of them.