131 Quotes by J. J. Abrams

I'm not trying to be coy or manipulative or Machiavellian, I want to spark people's imaginations.

I've just been lucky to work on things that I felt would be cool to see. It's not that I had a strategy or anything.

I do think that at a certain point, the reboot sequel mode has to give way to original ideas and back to a place where, you know, films are, you know, a medium and the cinema is a place you go to see something that is, you know, wholly new.

I am lucky, I'm the first to admit that.

My work isn't any more important than anything else in the family

I think that even if you're wondering if two characters are ever going to kiss, drawing out the inevitability is part of the fun. Whatever the genre happens to be.

We're always pitching ideas and being told "no thank you." No offense taken, because I would so much rather be told the truth that they're not interested and be able to find the right show for that network down the line.

People never know what they want, though everyone says they do. If they did, nobody would ever be surprised.

The magic that works, to me, is the magic that feels completely grounded and real and tangible.