452 Quotes by JEFF BEZOS

If you double the number of experiments you do per year you’re going to double your inventiveness.

We’ve got thousands of investors counting on us. And we’re a team of thousands of employees all counting on each other. That’s fun.

If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.

I think one of the things people don’t understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It’s a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

Frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

Your brand is what people say about you when you’re not in the room.

People don’t want gadgets, they want services.