452 Quotes by JEFF BEZOS

The framework I found which made the decision incredibly easy was what I called – which only a nerd would call – a ‘regret minimization framework’. So I wanted to project myself forward to age 80 and say, ‘Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

If you only do things where you know the answer in advance, your company goes away.

I think if people read more, that is a better world.

I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.

Lowering prices is easy. Being able to afford to lower prices is hard.