22 Quotes by Jack Myers

  • Author Jack Myers
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    I'm sure there's a lot of sales managers smiling big smiles this morning, ... It could send spot prices up 20 percent over expected rates and it could bring in anywhere between a low of $30 million to a high in the 70's of incremental ad spending.

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  • Author Jack Myers
  • Quote

    For the last couple of years, there have been some spots left up in the air on a distressed basis. But the game continues to be one of the most efficient ways to generate quick awareness among a broad audience, particularly those who don't watch a lot of TV during the year. So even at its high price, it continues to be attractive.

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