13 Quotes by Jack Trout

This is dangerous because the networks are calling into question their own medium.

If I were to use outdoor for Coke, I would do the exact opposite. I would run 19th century billboards. That would be startling.

I don't see how the addition of Reebok helps them in their quest to run against Nike. Does this mean Nike is not going to get their hands on the big athletes? I doubt it.

The trick is to move quickly if you're going to move at all, and come down with a ton of bricks,