30 Quotes by James Geary

Comparing your beloved to a red, red rose might be fine if you’re writing a poem, but these thinkers believed more exact language was needed to express the “truth”-a term, by the way, distilled from Icelandic, Swedish, Anglo-Saxon, and other non-English words meaning “believed” rather than certain.

Metaphor lives a secret life all around us. We utter about six metaphors a minute.

Metaphor matters because it creates expectations.