24 Quotes by James Victore


  • Author James Victore
  • Quote

    It’s about whittling. It’s about taking something and whittling and whittling and getting it sharp and perfect. Then you’ve got something.

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  • Author James Victore
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    But the few brave ones, both companies and individuals, who risk comfort and safety for a chance at beauty or being able to move someone – they have a potential to gain so much more.

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  • Author James Victore
  • Quote

    By believing your work is a ‘gift,’ it radically changes what you create. I think this is a revolutionary idea. It’s no longer about client approval or a paycheck, but aspiring to make work that has meaning and purpose in your life and for your audience.

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  • Author James Victore
  • Quote

    Bad art makes you say, “Wow! Huh?” Good art makes you say, “Huh? Wow!” Looking at bad art is like eating fast food. You’re excited about the thought of it, but when it hits your stomach, the relationship ends quickly. Good art is seen, but not immediately understood – “Huh?” Then comes the “Aha!” moment when the subtext, the real meaning, unfolds and our mind expands.

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