207 Quotes by Jason Fried

Respect the work that you’ve never done before.

It doesn’t matter how much you plan, you’ll still get some stuff wrong anyway. Don’t make things worse by overanalyzing and delaying before you even get going.

If circumstances change, your decisions can change. Decisions are temporary.

The best designers and the best programmers aren’t the ones with the best skills, or the nimblest fingers, or the ones who can rock and roll with Photoshop or their environment of choice, they are the ones that can determine what just doesn’t matter. That’s where the real gains are made.

When everything constantly needs approval, you create a culture of nonthinkers.

It won’t be as easy, but lots of things that are worth doing aren’t easy. It just takes commitment, discipline, and, most important, faith that it’s all going to work out.

Small is not just a stepping-stone. Small is a great destination itself.

The owner actually tried the oil and chooses to carry it based on its taste. It’s not about packaging, marketing, or price. It’s about quality. He tried it and knew his store had to carry it. That’s the approach you should take too.

It’s like when you’re on hold and a recorded voice comes on telling you how much the company values you as a customer. Really? Then maybe you should hire some more support people so I don’t have to wait thirty minutes to get help.