207 Quotes by Jason Fried

You don’t create a culture. It happens. This is why new companies don’t have a culture. Culture is the by-product of consistent behavior.

There’s nothing wrong with staying small. You can do big things with a small team.

Everyone wants to be heard and respected. It usually doesn’t cost much to do, either. And it doesn’t really matter all that much whether you ultimately think you’re right and they’re wrong. Arguing with heated feelings will just increase the burn.

Decisions are progress. Each one you make is a brick in your foundation. You can’t build on top of “We’ll decide later,” but you can build on top of.

Management scholar Peter Drucker nailed it decades ago when he said “There is nothing so useless as doing efficiently that which should not be done at all.

The idea that you’ll instantly move needles because you’ve never tried to move them until now is, well, delusional. Sometimes you get lucky and things are as easy as you had imagined, but that’s rarely the case. Most conversion work, most business-development work, most sales work is a grind – a lot of effort for a little movement. You pile those little movements into a big one eventually, but that fruit is way up at the top of the tree.

Long projects zap morale. The longer it takes to develop, the less likely it is to launch. Make the call, make progress, and get something out now – while you’ve got the motivation and momentum to do so.

Failure is not a pre-requisite for success. Already successful entrepreneurs are far more likely to succeed again than who failed.

It’s entirely your responsibility to make your dreams come true.