18 Quotes by Jay Conrad Levinson

What Is Personal Branding? Personal branding is the process of identifying the unique and differentiating value that you can bring to an organization, team, and/or project and communicating it in a professionally memorable and consistent manner in all of your actions and outputs, both online and offline, to all current and prospective stakeholders in your career.

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

Your website is the window of your business. Keep it fresh, keep it exciting.

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits.

There is extraordinary chemistry that exists in long-term relationships.

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

More than half your marketing time should be devoted to your existing customers.