18 Quotes by Jay Conrad Levinson

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn’t work. Inexpensive marketing is the kind that works – regardless of cost.

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything – the product, the delivery, the marketing – around that benefit.

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

There are two great days in a person’s life – the day we were born and the day we discover why.” – William Barclay.

If you can’t convert those people to paying customers, you’ll have failed at one of Internet marketing’s necessities – converting visitors to customers.

1. The brain uses images to help the conscious mind understand.