18 Quotes by Jef I. Richards

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

Advertising is speech. It's regulated because it's often effective speech.

Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

Advertising is the 'wonder' in Wonder Bread.