11 Quotes by Jeff Lanctot

  • Author Jeff Lanctot
  • Quote

    What they struggle with is the content, the environment and the right approach - pretty much everything.

  • Tags
  • Share


  • Author Jeff Lanctot
  • Quote

    Online gaming has quickly grown from a closed circuit male teen activity to one embraced by the masses, and advertising dollars are beginning to follow. IGA Worldwide has emerged as one of the leaders in a hot area for marketing exploration in 2006 and beyond.

  • Tags
  • Share

  • Author Jeff Lanctot
  • Quote

    I think it reflects that there is a commitment to online advertising, there is a recognition that is part of a long-term retail strategy.

  • Tags
  • Share


  • Author Jeff Lanctot
  • Quote

    Waiting rooms might be the right thing technically since they can regulate the number of streams. But that may end up being frustrating for those that don't get in. The interest is high but there are risks for advertisers and CBS.

  • Tags
  • Share

  • Author Jeff Lanctot
  • Quote

    Video advertising will be the single most important development over the next 12 to 18 months. This is where the leaders will stake their ground.

  • Tags
  • Share

  • Author Jeff Lanctot
  • Quote

    Advertisers are seeing March Madness online as a big opportunity. Clearly there is a very attentive at-work crowd because of the boom in office pools.

  • Tags
  • Share