116 Quotes by Jerry Della Femina

Thank you for making me nouveau riche.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

Nothing kills a bad product faster than good advertising.

Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

I'm hard-nosed about luck...If you're persistent in trying and doing and working, you almost always make your own fortune.

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Advertising is the most fun you can have with your clothes on.

Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I’ll throw a line to loosen them up. The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.

Because I’m in advertising, not electricity!