116 Quotes by Jerry Della Femina

It goes back to all of us wanting to be in Hollywood. We’re all dying to win an Oscar.

That’s great advertising when you can turn Chicago into a city you’d want to spend more than three hours in.

Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they’re 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous.

There will always be nervousness wherever big money is at stake. And above everything else, Madison Avenue is big money.

Sometimes you have to scare people to save their lives. But I'm very much against it if you're trying to sell a product.

Kids don't know what life was like without cell phones.

People don't generally like advertising that takes a stand.

I am a temporary amusement.

It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.