116 Quotes by Jerry Della Femina

  • Author Jerry Della Femina
  • Quote

    In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.

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  • Author Jerry Della Femina
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    Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.

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  • Author Jerry Della Femina
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    The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.

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  • Author Jerry Della Femina
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    If they can't suck money out of the Hamptons, a candidate really has to throw in the sponge.

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  • Author Jerry Della Femina
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    The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.

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