12 Quotes by Jim Bankoff

What we're finding is, in the case of our space shuttle coverage or Live 8 coverage, people are getting more sophisticated. They are comfortable having their own control. They don't necessarily need a whole lot of editing on top -- they want information, but they can be in control of how they consume that information. They don't necessarily need a host guiding them.

When I was at AOL, I was always on the web media side while much of the company was focused on the ISP business. We focused on big categories like celebrities and sports, and we created brands around that category like AOL Celebrities, AOL Movies and Fanhouse.

I think it's even more important to have quality in this era of Web media than it has ever been. The fusion of platform technology plus talent is what the next wave is all about, and that's where Vox Media is positioned.

I would imagine that if you had a media brand that is solely focused on publishing 5,000-word stories with beautiful proprietary photographs and highly-produced videos, it would be a tough thing to make that economically sustainable.

When you're talking about capital and financial things, which I certainly pay a lot of attention to, I base those decisions on one question that I typically ask myself, which is 'Does it help us to build a better company?'

We wanted to make a statement. The new AOL is optimized for today's high-speed (Internet) user.

We knew it would be big, we didn't know it would be this big,

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.

I've always said that if you can get the best people who are good at what they do, but more importantly are passionate about what they do, you'll succeed.