42 Quotes by Jim Press

Pound for pound, this new Tundra delivers more looks, power and capability than any truck before it.

Our current goal with this truck is around 200,000. We don't really have a goal to pass anyone in sales. But if customers respond and the market is strong, there is a potential to do more than 200,000.

A lot of that's software. I think at some point you'll even have a button you can pick, mileage versus performance, because you're managing the system. And the other part of that is, it really depends on driving habits.

There was a time when having a big, giant engine was sort of in, ... everything is sort of pointing to the fact that if you want a good image, it's better to be efficient.

There's a continuing interest in gas mileage. I don't think that's temporary. It's a long-term trend.

It's a car that really hits the needs of most customers. It's a car that will get you from here to there without any hassle. It's a good reflection of our brand, because it's about customer satisfaction.

Consumers are realizing that hybrids are a way to curtail oil dependence. Americans like to do the right thing, and they love to do the smart thing.

It's important for us to continue to push this envelope.

Cheap fuel in America is a thing of the past.