35 Quotes by Jim Silver

Spider-Man 2 will be huge for the toy industry. I expect hundreds of thousands of licensed merchandise (items) to be sold in the first nine months of the year,

When you're looking for hot items this year, you're really looking at electronics,

Toy manufacturers are redefining themselves as family entertainment companies rather than just toymakers,

What kids really want to do is become the hero.

Even though holiday sales account for 65 percent of the industry's overall sales, the first nine months of the year can determine whether the Christmas season will be good or bad for retailers. I'm very excited about the new products for the summer.

Electronic entertainment geared for kids is especially big this year.

The whole point is to get people interested in playing games again. If you get them into the game aisle and a family enjoys playing a game, they'll return to the game aisle. It's reintroducing them to a play that's fun and everybody in the category benefits.

The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business.

The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic,