347 Quotes by Jocko Willink


  • Author Jocko Willink
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    All responsibility for success and failure rests with the leader. The leader must own everything in his or her world, there's no one else to blame. The leader must acknowledge mistakes, and admit failures. Take ownership of them, and develop a plan to win.

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  • Author Jocko Willink
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    Embed that long-term goal in your mind. Burn it into your soul….but most important: do something about it. Every day. Every day: Do something that moves you closer towards that goal – that keeps the goal in sight and in focus.

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  • Author Jocko Willink
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    Even if you can't perform at a high level, showing up and doing something is still a thousand times better than not showing up at all.

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  • Author Jocko Willink
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    Take care of your gear, and your gear will take care of you"Navy SEAL saying.

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  • Author Jocko Willink
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    You’re not going to find happiness. You have to make it. So get out there and make some happiness.

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  • Author Jocko Willink
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    You have to do the work. You have to hold the line. You have to make it happen.

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  • Author Jocko Willink
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    You already know what the right thing to do is… You just gotta do it.

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