26 Quotes by John Gruber

'The cloud' is effectively an augmentation of our brains' memories.

There are two types of people in the world: those who wear a watch and those who don't.

I think Apple Watch might be a tougher sell to current watch wearers than non-watch wearers. Non-watch wearers have an open wrist, and if they cared about the glance-able convenience of an always-visible watch dial, they would be wearing a traditional watch already.

I've always said my audience is just me. It's somebody out there who's exactly like me and just isn't writing Daring Fireball.

Is everyone who uses a MacBook Pro a pro? No. It's just basically a faster Mac. And certainly, pros do use them, partly for that reason.

As a company itself, Apple is very easy to understand. They're really not a complex company.

My earliest design work was print, and that was my first love. Of course, as the years went on, I did more and more Web design and less and less print. And like everyone who made the switch from print to Web design, I bemoaned the lack of control.

It sounds to me like the OLED iPhone is a phone which Apple can't make 40 million of per quarter, at least not today. And if that's true, that means it should be more expensive. Not 'should' in any moral sense, but simply because that's how the principle of supply and demand works.