87 Quotes by John Sculley

Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.

Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.

The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.

The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment

Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.

The iPod is a perfect example of Steve [Jobs]' methodology of starting with the user and looking at the entire end-to-end system.

Marketing is really theater. It's like staging a performance.

The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort.

What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.