39 Quotes by John Sicher

With innovation and new product plans, it will be pretty intense next year.

Between Coke and Pepsi, Coke's innovation pipeline was stronger in carbonated soft drinks. That made the difference. But fundamentally, both these companies need to be moving in the noncarbonated direction.

Energy drinks are enjoying phenomenal growth and Hansen has done a terrific job with its brands.

The sale of sugar-carbonated sodas in schools is a tiny, tiny part of their overall volume. The impact is more in terms of responsibility and accountability to the consumer.

Quaker Oats' grain-based snacks could show real growth within the Frito-Lay marketing and distribution system,

Coke has identified North America as a challenging market, and it's clear there is still work to be done and changes to be made.

They've created a very good brand. It's got good distribution, and they're continually coming up with new and interesting flavors.

This package was an interesting novelty, but was never going to be a big idea. It's not exactly hard to find a hot cup of coffee in America.

It started out with young consumers ? late teens, people in their 20s ? but it's getting much broader than that.